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Branding can be defined as the promotion of a particular product or company by means of advertising and distinctive design. Positioning defines where your product (item or service) stands in…

What is digital marketing?
— Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media you will…

In recent years, there has been an increase in free, DIY graphic tools such as Canva which has created a lot of controversy in the design world.  What is Canva?…

Business branding communicates a clear, consistent identity to consumers, employees, stakeholders and others. However, a company may decide its current brand identity no longer fits, prompting the decision to rebrand. …

One of the hot topics in the digital age is exactly how many jobs could be replaced by automation or digitisation. It’s understandably worrying as people fear for their livelihoods…

The symbols, names, designs, terms, or other aspects that identify a good or service from a seller as unique from those of different sellers denote “a brand”.  Brand experience underscores…

Many times, a business or brand will wonder why its online presence does not yield results especially after being online for a year or so. As a brand leader, this…

A logo is a wordmark, graphic image, abstract symbol, or combination used to identify an organization. It only becomes associated with a brand through consistent use and a ton of…

The famous phrase ‘Content is King’ among marketers was made popular by Bill Gates in 1996 afterhe wrote an essay titled “Content is king”. In this essay, he stated that…

The words slogan and tagline have been used interchangeably to mean the same thing. But these two words are very different from each other and serve different purposes for a…