SLOGAN VS TAGLINE
The words slogan and tagline have been used interchangeably to mean the same thing. But these two words are very different from each other and serve different purposes for a…
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November 2022
4 posts
DEMYSTIFYING DIGITAL MARKETING
Often times the term digital marketing is used inappropriately in the marketing industry. Sometimes all the client wants is social media marketing but they use the term digital marketing instead.…
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THE DON’TS IN CONTENT MARKETING
There’s a saying that content is king that’s often used in marketing – and yes, it is king because relevant content contributes big time to the success of businesses. As…
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BRAND POSITIONING
When starting and running a business, one of the things you’ll have to define is your brand position. What perception or reputation do you want your brand to have? This…
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