Many times, a business or brand will wonder why its online presence does not yield results especially after being online for a year or so.
As a brand leader, this is what we think you may be doing wrong.
Pointless position
One incredible shift that social media has created is education-based marketing. Never post just to post. If you’re hesitant about posting something, take Seth Godin’s advice and ask yourself this question first. Is my content, relevant and useful? Take advantage of direct communication and begin helping people.
Targeting the Wrong Audience
If you think “anyone” can be your audience, you’ve got it all wrong. Be sure to understand who it is that you want to consume your media.
Focusing on the wrong audience — or targeting anyone and everyone — can translate to zero sales and engagement. After all, if you’re targeting just anyone, you probably just have a generic brand message.
Not Having a Unique Selling Proposition
What sets your brand apart from the rest?
Make sure that your unique selling proposition (USP) is front and centre in your campaigns. It can be hard to develop trust and loyalty if you’re offering the same thing as everyone else.
Underestimating Logo Significance
They say a picture is worth a thousand words. But when it comes to a logo, it’s worth an entire novel.
Your logo is the face of your company — it’s the first thing your customers see when they find you online. So make sure your logo conveys your brand personality and reflects everything that you stand for.
If you think your logo is outdated, it’s time for a rebrand. Logos for companies like Apple and Pepsi have gone through major changes throughout the years
Ignoring Public Opinions
Have you stopped to consider what the public thinks about your brand? Take a step back and assess where you stand if you haven’t.
Keep in mind that today’s customers engage with brands to learn more, share their opinions, or complain about a product or service. Tuning out what your customers have to say is the last thing you should do.
Every so often, share questionnaires with your online audience to listen to their opinions.
