Often times the term digital marketing is used inappropriately in the marketing industry. Sometimes all the client wants is social media marketing but they use the term digital marketing instead. Other times these two terms are used interchangeably to mean one and the same thing. Well, today we want to break down what digital marketing really is. We want to help you demystify this term for easy consumption.
Digital marketing is not social media marketing, neither is it content creation or copywriting. But all the latter three are topics comprised in digital marketing. Digital marketing is simply the use of the internet and other digital channels to reach consumers. It’s the advertising and selling of products and services online, therefore also regarded as online marketing.
With that said and done, what’s the correlation between social media marketing and digital marketing?
Social media being a digital platform, is one of the channels through which brands advertise and sell products. It is therefore a digital marketing tool. All online forms of advertising through the internet fall under digital marketing. This includes but not limited to, email marketing, SEO, e-commerce, analytics, affiliate marketing, web analytics, influencer marketing, artificial intelligence, behavioral retargeting, brand management, pay per click advertising, conversion tracking, lead generation, chatbot among other tools.
It is therefore important for any brand to get in depth understanding of what exactly digital marketing entails and which tools among the many are more appropriate and relevant for the growth of your business. Being able to differentiate these terms sets you at a better place in negotiation and allows the advertising agencies to move forward with clarity.
We hope at this point you now have a better understanding of what digital marketing is all about.
Ours is to leave you with this very important quote, ‘ Ignoring online marketing is like opening a business but not telling anyone’ – KB Marketing Agency.
Ponder on that!
