Many times, a business or brand will wonder why its online presence does not yield results especially after being online for a year or so.<\/p>\n\n\n\n
As a brand leader, this is what we think you may be doing wrong.<\/p>\n\n\n\n
Pointless position<\/strong><\/p>\n\n\n\n One incredible shift that social media has created is education-based marketing. Never post just to post. If you\u2019re hesitant about posting something, take Seth Godin\u2019s advice and ask yourself this question first. Is my content, relevant and useful? Take advantage of direct communication and begin helping people.<\/p>\n\n\n\n Targeting the Wrong Audience<\/strong><\/p>\n\n\n\n If you think \u201canyone\u201d can be your audience, you\u2019ve got it all wrong. Be sure to understand who it is that you want to consume your media. <\/p>\n\n\n\n Focusing on the wrong audience \u2014 or targeting anyone and everyone \u2014 can translate to zero sales and engagement. After all, if you\u2019re targeting just anyone, you probably just have a generic brand message.<\/p>\n\n\n\n Not Having a Unique Selling Proposition<\/strong><\/p>\n\n\n\n What sets your brand apart from the rest?<\/p>\n\n\n\n Make sure that your unique selling proposition (USP) is front and centre in your campaigns. It can be hard to develop trust and loyalty if you\u2019re offering the same thing as everyone else. <\/p>\n\n\n\n Underestimating Logo Significance<\/strong><\/p>\n\n\n\n They say a picture is worth a thousand words. But when it comes to a logo, it\u2019s worth an entire novel. <\/p>\n\n\n\n Your logo is the face of your company \u2014 it\u2019s the first thing your customers see when they find you online. So make sure your logo conveys your brand personality and reflects everything that you stand for. <\/p>\n\n\n\n If you think your logo is outdated, it\u2019s time for a rebrand. Logos for companies like Apple and Pepsi have gone through major changes throughout the years<\/p>\n\n\n\n Ignoring Public Opinions<\/strong><\/p>\n\n\n\n Have you stopped to consider what the public thinks about your brand? Take a step back and assess where you stand if you haven\u2019t.<\/p>\n\n\n\n Keep in mind that today\u2019s customers engage with brands to learn more, share their opinions, or complain about a product or service. Tuning out what your customers have to say is the last thing you should do.\u00a0<\/p>\n\n\n\n Every so often, share questionnaires with your online audience to listen to their opinions.<\/p>\n","protected":false},"excerpt":{"rendered":" Many times, a business or brand will wonder why its online presence does not yield results especially after being online for a year or so. As a brand leader, this…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-2296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts\/2296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":1,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"predecessor-version":[{"id":2297,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts\/2296\/revisions\/2297"}],"wp:attachment":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/tags?post=2296"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/powerkit_post_featured?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}