{"id":2275,"date":"2022-11-02T12:35:07","date_gmt":"2022-11-02T12:35:07","guid":{"rendered":"https:\/\/dudusquad.com\/blog\/?p=2275"},"modified":"2022-11-02T13:05:48","modified_gmt":"2022-11-02T13:05:48","slug":"brand-positioning","status":"publish","type":"post","link":"https:\/\/dudusquad.com\/blog\/2022\/11\/02\/brand-positioning\/","title":{"rendered":"BRAND POSITIONING"},"content":{"rendered":"\n<p>When starting and running a business, one of the things you\u2019ll have to define is your brand position. What perception or reputation do you want your brand to have? This means you have to distinguish yourself in the market for one or more points of uniqueness and leave a lasting impression in the minds of your target audience.<\/p>\n\n\n\n<p>Normally, the questions you should ask yourself that influence brand positioning include \u2013<\/p>\n\n\n\n<p>a. How do I want my brand to be perceived by my target market?<\/p>\n\n\n\n<p>b. What\u2019s unique about my brand?<\/p>\n\n\n\n<p>c. What rings in the minds of my target audience when my brand is mentioned?<\/p>\n\n\n\n<p>d. What do I do best that I can leverage on?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"474\" src=\"https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-1160x474.png\" alt=\"\" class=\"wp-image-2278\" srcset=\"https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-1160x474.png 1160w, https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-800x327.png 800w, https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-120x49.png 120w, https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-90x37.png 90w, https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-320x131.png 320w, https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand-560x229.png 560w, https:\/\/dudusquad.com\/blog\/wp-content\/uploads\/2022\/11\/what-is-brand.png 1200w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p>Being in a position to answer these questions allows you to create a distinctive place in the mind of your target audience. There are different strategies under which your business can base it\u2019s positioning.<\/p>\n\n\n\n<p>a. Positioning based on price<\/p>\n\n\n\n<p>b. Positioning based on quality<\/p>\n\n\n\n<p>c. Positioning based on product application<\/p>\n\n\n\n<p>d. Positioning based on competition<\/p>\n\n\n\n<p>e. Positioning based on the characteristics of a&nbsp; product.<\/p>\n\n\n\n<p>So, how exactly does marketing intertwine with brand positioning?<\/p>\n\n\n\n<p>All the aforementioned positioning strategies requires consistent communication to influence the decision making process and perception of a consumer. This is where marketing comes in. Marketing will help influence how people relate and perceive your brand creating a brand identity. Marketing also allows your business to figure out all the nitty gritties that play into successfully positioning your brand. For example, figuring out consumer behavior and which market segment a brand should target.<\/p>\n\n\n\n<p>Remember that \u2018positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.\u2019(Ries and Trout, 2001)<\/p>\n\n\n\n<p>And to get this right, marketing is a tool. It remains to be the driving force in creating and maintaining your brand\u2019s identity and position in a competitive market. After all is said and done, \u2018Business has only two functions \u2013 marketing and innovation\u2019 \u2013 Milan Kundera.<\/p>\n\n\n\n<p>#brandstrategy #marketing strategy #creativeagency #brand #brandpositioning #brandidentity<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When starting and running a business, one of the things you\u2019ll have to define is your brand position. What perception or reputation do you want your brand to have? This&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-2275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts\/2275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/comments?post=2275"}],"version-history":[{"count":2,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts\/2275\/revisions"}],"predecessor-version":[{"id":2279,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/posts\/2275\/revisions\/2279"}],"wp:attachment":[{"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/media?parent=2275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/categories?post=2275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/tags?post=2275"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/dudusquad.com\/blog\/wp-json\/wp\/v2\/powerkit_post_featured?post=2275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}